I aimed to redefine the category in a way that would highlight important information free from distraction whilst remaining inviting and innocent. The packaging leans on architypes of food packaging – icecream & yoghurt – and the white connotates milk.
Role: Concept, packaging design & 3D design.
The “1, 2, 3” system differentiates between the different age appropriate formulas, this was previously only applied to the “first milk”, “follow on” and ‘toddler”. Shifting the hierarchy on the packaging moves focus from the logo to the product information.