Porsche Marriage

Porsche launched Share a Porsche, a service whereby groups of 2-4 can share a Porsche. To create some buzz around the new service, we came up with Porsche Marriage, an interactive online campaign that asked people to make the ultimate commitment – getting married with their friends – and in doing so bag the ultimate wedding gift – a Porsche 911.

Over 2000 friends accepted the challenge, signing a prenuptial agreement and changing their marital status on Facebook. In the end there could only be 4 winners. Who went to Kinnaur, India – the only place where group marriage is possible – to make it official and ride off into the sunset in a brand new Porsche.

Role: Design & Art Direction
Creative: Julio Álvarez Pineda & Cesar Garcia

Seeding Film (non–interactive version)

Case Film

MJP – Porsche Marriage – HomeMJP – Porsche Marriage – Home
MJP – Porsche Marriage – Video 3MJP – Porsche Marriage – Video 3
MJP – Porsche Marriage – QuestionMJP – Porsche Marriage – Question
MJP – Porsche Marriage – ContractMJP – Porsche Marriage – Contract
MJP – Porsche Marriage – InviteMJP – Porsche Marriage – Invite
MJP – Porsche Marriage – Invite OpenMJP – Porsche Marriage – Invite Open
MJP – Porsche Marriage – MenuMJP – Porsche Marriage – Menu